About Us

Richard Russell is a dynamic entrepreneur, seasoned executive, and industry pioneer known for his ability to transform ideas into globally recognized brands. As the Founder and CEO of Russell Organics, he has played a pivotal, and pioneering role in shaping the clean beauty movement, establishing the company as a multi-award-winning leader in the space. Today, Russell Organics is distributed in 25 countries and continues to set the standard for high-performance, toxin-free skincare.

With a career spanning global corporations and successful ventures, Richard brings a unique blend of strategic vision, operational excellence, and market foresight. He has held executive roles at major multinational firms, including The Carlyle Group, MCI, and iaxis, where he was key in initiatives for business growth and transformation. Beyond the corporate world, he has founded and successfully exited multiple technology companies, demonstrating his deep expertise in scaling businesses and navigating complex, competitive landscapes.

An influential voice in both the beauty and technology sectors, Richard has been featured on Fox News and in the Hartford Courant, Chicago Tribune, Los Angeles Times, and several other leading publications, discussing the evolution of clean beauty and Russell Organics' impact on the industry. His thought leadership extends to global technology forums, where he has spoken at premier events such as SuperComm, sharing insights on innovation, business strategy, and market disruption.

At his core, Richard is a builder of brands, businesses, and legacies. Whether revolutionizing skincare, leading high-growth enterprises, or mentoring the next generation of entrepreneurs, his career is defined by an unwavering commitment to excellence, innovation, and industry leadership. With an eye toward the future, he continues to push boundaries, challenge conventions, and create lasting impact in every space he enters.

With over 26 years of experience, including 16 years in business leadership and more than a decade in corporate roles, Bimal is a highly experienced professional in digital transformation. Throughout his career, he has successfully collaborated with top-tier corporates and played a key role in helping numerous brands accelerate their growth through innovative digital services. From devising tailored digital marketing strategies to building robust technology platforms, Bimal has consistently empowered businesses to optimize their internal processes and scale effectively.

As a Co-Founder of Vista Trading, Bimal is dedicated to driving the growth of the venture in India. With his deep expertise in digital transformation and business development, he is committed to supporting global brands as they expand into the Indian market. His leadership and vision will help ensure that Vista Trading not only thrives but also fosters long-term partnerships, innovation, and sustainable growth in India.

Pareena is a skilled marketing and strategy professional with a deep understanding of the Indian consumer market. She helps brands navigate the country’s diverse landscape by developing customized strategies that ensure strong market positioning and long-term growth. Her expertise lies in identifying consumer trends, optimizing brand presence, and crafting targeted approaches that resonate with the Indian audience.

With experience working across both national and international markets, Pareena has successfully guided brands, especially in the cosmetics industry, through expansion and adaptation in India. Her ability to bridge global brand aspirations with local market dynamics makes her an invaluable partner for businesses looking to establish a strong foothold in the region.

Samir Srivastav began his beauty industry journey as VP of Kaya Skin Clinic, overseeing MENA operations. In 2011, he became CEO of VLCC Health Care, driving expansion and service enhancements until 2014. He then led Jean-Claude Biguine India, growing its salon network from 8 to 23 outlets across Mumbai and Bangalore while introducing Trica Hair Clinic and On-Demand Home Services.

In 2023, Samir became CEO of Looks Salon Pvt. Ltd., India's largest luxury salon chain, aiming to scale from 225 to 500 outlets by 2030. A founding member of BWAI and ambassador for Cosmoprof India, he continues to shape India's beauty industry through innovation and strategic leadership.

Sam Samya is a powerhouse in international business and the visionary founder of Vista Trading-the premier market entry partner for Western brands seeking success in India. With an extensive background in international sales and entrepreneurship, Sam has dedicated his career to unlocking growth for some of the world’s most ambitious companies. His expertise in crafting bold go-to-market strategies, forging high-value relationships, and navigating complex cultural landscapes makes him a formidable force in global expansion.

Having operated across multiple continents and traveled extensively-visiting India several times a year-Sam possesses a rare global fluency that sets him apart. Recognizing both India’s immense potential and the barriers that often hinder foreign brands, he launched Vista Trading to bridge this gap. Today, the firm is the gold standard for Western companies entering India’s fast-growing and highly competitive market.

Under Sam’s leadership, Vista Trading offers a seamless, end-to-end solution for market entry, backed by a world-class team of local experts, regulatory insiders, and distribution partners. From strategy and execution to long-term brand growth, Sam ensures that every partner not only launches successfully in India but thrives.

With an unwavering focus on innovation, integrity, and impact, Sam Samya is more than just a market entry expert-he is the gateway to India's vast opportunities. For brands looking to win in one of the world’s most exciting economies, Vista Trading is the trusted partner that delivers results.